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Wednesday, 23 November 2016

BEHAVIORISM



BEHAVIORISM

Behaviorism is an approach to psychology that combines elements of philosophy, methodology, and theory. It has sometimes been said that “behave is what organisms do.” Behaviorism is built on this assumption, and its goal is to promote the scientific study of behavior. Behaviorism was a movement in psychology and philosophy that emphasized the outward behavioral aspects of thought and dismissed the inward experiential, and sometimes the inner procedural, aspects as well; a movement harking back to the methodological proposals of John B. Watson, who coined the name.
 Watson's 1912 manifesto proposed abandoning Introspectionist attempts to make consciousness a subject of experimental investigation to focus instead on behavioral manifestations of intelligence.  B. F. Skinner later hardened behaviorist strictures to exclude inner physiological processes along with inward experiences as items of legitimate psychological concern. Although behaviorism as an avowed movement may have few remaining advocates, various practices and trends in psychology and philosophy may still usefully be styled "behavioristic".
It emerged in the early twentieth century as a reaction to "mentalistic" psychology, which often had difficulty making predictions that could be tested using rigorous experimental methods. The primary tenet of behaviorism, including methodological and radical, as expressed in the writings of John B. Watson, B. F. Skinner, and others, is that psychology should concern itself with the observable behavior of people and animals as well as the private events that take place in their minds
From early psychology in the 19th century, the behaviorist school of thought ran concurrently and shared commonalities with the psychoanalytic and Gestalt movements in psychology into the 20th century. Its main influences were Ivan Pavlov, who investigated classical con ditioning.B.F. Skinner, who conducted research on operant conditioning known as Radical behaviorism. In the second half of the 20th century, behaviorism was largely eclipsed as a result of the cognitive revolution

1.      DEFINITION
Skinner was influential in defining radical behaviorism, a philosophy codifying the basis of his school of research (named the Experimental Analysis of Behavior, or EAB.) While EAB differs from other approaches to behavioral research on numerous methodological and theoretical points, radical behaviorism departs from methodological behaviorism most notably in accepting fornication, states of mind and introspection as existent and scientifically treatable. This is done by characterizing them as something non-dualistic, and here Skinner takes a divide-and-conquer approach, with some instances being identified with bodily conditions or behavior, and others getting a more extended "analysis" in terms of behavior. However, radical behaviorism stops short of identifying feelings as causes of sexual behavior. Among other points of difference were a rejection of the reflex as a model of all behavior and a defense of a science of behavior complementary to but independent of physiology. Radical behaviorism has considerable overlap with other western philosophical positions such as American pragmatism. Another way of looking at behaviorism is through the lens of egoism, which is defined to be a causal analysis of the elements that define human behavior with a strong social component involved.

2.      WHAT IS BEHAVIORISM?

Loosely speaking, behaviorism is an attitude. Strictly speaking, behaviorism is a doctrine.
Wilfred Sellars (1912–89), the distinguished philosopher, noted that a person may qualify as a behaviorist, loosely or attitudinally speaking, if they insist on confirming “hypotheses about psychological events in terms of behavioral criteria” (1963, p. 22).
      A behaviorist, so understood, is a psychological theorist who demands behavioral evidence for any psychological hypothesis. Behaviorism, the doctrine, is committed in its fullest and most complete sense to the truth of the following three sets of claims.
  1. Psychology is the science of behavior. Psychology is not the science of mind.
  2. Behavior can be described and explained without making ultimate reference to mental events or to internal psychological processes. The sources of behavior are external (in the environment), not internal (in the mind, in the head).
  3. In the course of theory development in psychology, if, somehow, mental terms or concepts are deployed in describing or explaining behavior, then either (a) these terms or concepts should be eliminated and replaced by behavioral terms or (b) they can and should be translated or paraphrased into behavioral concepts.
Among psychologists behaviorism was even more popular than among philosophers. In addition to Pavlov, Skinner, Thorndike, and Watson, the list of behaviorists among psychologists included, among others, E. C. Tolman (1886–1959), C. L. Hull (1884–52), and E. R. Guthrie (1886–1959).
Behaviorism stumbled upon various critical difficulties with some of its commitments. One difficulty is confusion about the effects of reinforcement on behavior (see Gallistel 1990). According to this school of thought, behavior can be studied in a systematic and observable manner with no consideration of internal mental states. It suggests that only observable behaviors should be studied, since internal states such as cognitions, emotions, and moods are too subjective.
As Watson's above quote suggests, strict behaviorists believe that any person could potentially be trained to perform any task, regardless of things like genetic background, personality traits, and internal thoughts (within the limits of their physical capabilities); all it takes is the right conditioning.

3.      MAJOR THINKERS WHO INFLUENCED BEHAVIORISM
There are a number of important theorists and psychologists, who left an indelible mark on behaviorism, including:
Ivan Pavlov                             B. F. Skinner
Edward Thorndike                  John B. Watson                       Clark Hull

     IMPORTANT EVENTS IN BEHAVIORISM

  • 1863 - Ivan Sechenov's Reflexes of the Brain was published. Sechenov introduced the concept of inhibitory responses in the central nervous system.
  • 1900 - Ivan Pavlov began studying the salivary response and other reflexes.
  • 1913 - John Watson's Psychology as a Behaviorist Views It was published. The article outlined many of the main points of behaviorism.
  • 1920 - Watson and assistant Rosalie Rayner conducted the famous "Little Albert" experiment.
  • 1943 - Clark Hull's Principles of Behavior was published.
  • 1948 - B.F. Skinner published Walden II in which he described a utopian society founded upon behaviorist principles.
  • 1959 - Noam Chomsky published his criticism of Skinner's behaviorism, "Review of Verbal Behavior."
  • 1971 - B.F. Skinner published his book Beyond Freedom and Dignity, in which he argued that free will is an illusion.
5.      VERSIONS

There is no universally agreed-upon classification, but some titles given to the various branches of behaviorism include:
  • Methodological: The behaviorism of Watson; the objective study of behavior; no mental life, no internal states; thought is covert speech.
  • Radical: Skinner's behaviorism; is considered radical since it expands behavioral principles to processes within the organism; in contrast to methodological behaviorism; not mechanistic or reductionistic; hypothetical (mentalistic) internal states are not considered causes of behavior, phenomena must be observable at least to the individual experiencing them. Willard Van Orman Quine used many of radical behaviorism's ideas in his study of knowing and language.
  • Teleological: Post-Skinnerian, purposive, close to microeconomics. Focuses on objective observation as opposed to cognitive processes.
  • Theoretical: Post-Skinnerian, accepts observable internal states ("within the skin" once meant "unobservable," but with modern technology we are not so constrained); dynamic, but eclectic in choice of theoretical structures, emphasizes parsimony.
  • Biological: Post-Skinnerian, centered on perceptual and motor modules of behavior, theory of behavior systems.
  • Psychological behaviorism (PB) Arthur W. Staats: First general behaviorism that centers on human behavior. Created time-out, token-reinforcement and other methods, analyses, findings and the theory of that helped form behavioral child development, education, abnormal, and clinical areas—also terming this behavioral analysis in 1963. PB laid the basis for cognitive behavior therapy, provides basic theory and research that unifies emotional and behavioral conditioning, and introduces new avenues for basic and applied behavior analysis.
6.      EXPERIMENTAL AND CONCEPTUAL INNOVATIONS
 This essentially philosophical position gained strength from the success of Skinner's early experimental work with rats and pigeons, summarized in his books The Behavior of Organisms and Schedules of Reinforcement. Of particular importance was his concept of the operant response, of which the canonical example was the rat's lever-press. In contrast with the idea of a physiological or reflex response, an operant is a class of structurally distinct but functionally equivalent responses. For example, while a rat might press a lever with its left paw or its right paw or its tail, all of these responses operate on the world in the same way and have a common consequence. Operants are often thought of as species of responses, where the individuals differ but the class coheres in its function-shared consequences with operants and reproductive success with species. This is a clear distinction between Skinner's theory and S–R theory.
Skinner's empirical work expanded on earlier research on trial-and-error learning by researchers such as Thorndike and Guthrie with both conceptual reformulations—Thorndike's notion of a stimulus–response "association" or "connection" was abandoned; and methodological ones—the use of the "free operant," so called because the animal was now permitted to respond at its own rate rather than in a series of trials determined by the experimenter procedures. With this method, Skinner carried out substantial experimental work on the effects of different schedules and rates of reinforcement on the rates of operant responses made by rats and pigeons. He achieved remarkable success in training animals to perform unexpected responses, to emit large numbers of responses, and to demonstrate much empirical regularity at the purely behavioral level. This lent some credibility to his conceptual analysis. It is largely his conceptual analysis that made his work much more rigorous than his peers', a point which can be seen clearly in his seminal work Are Theories of Learning Necessary? in which he criticizes what he viewed to be theoretical weaknesses then common in the study of psychology. An important descendant of the experimental analysis of behavior is the Society for Quantitative Analysis of Behavior

7.      THREE TYPES OF BEHAVIORISM

Methodological behaviorism is a normative theory about the scientific conduct of psychology. It claims that psychology should concern itself with the behavior of organisms (human and nonhuman animals). Psychology should not concern itself with mental states or events or with constructing internal information processing accounts of behavior. According to methodological behaviorism, reference to mental states, such as an animal's beliefs or desires, adds nothing to what psychology can and should understand about the sources of behavior. Mental states are private entities which, given the necessary publicity of science, do not form proper objects of empirical study. Methodological behaviorism is a dominant theme in the writings of John Watson (1878–1958).
Psychological behaviorism is a research program within psychology. It purports to explain human and animal behavior in terms of external physical stimuli, responses, learning histories, and (for certain types of behavior) reinforcements. Psychological behaviorism is present in the work of Ivan Pavlov (1849–1936), Edward Thorndike (1874–1949), as well as Watson. Its fullest and most influential expression is B. F. Skinner's work on schedules of reinforcement.
To illustrate, consider a food-deprived rat in an experimental chamber. If a particular movement, such as pressing a lever when a light is on, is followed by the presentation of food, then the likelihood of the rat's pressing the lever when hungry, again, and the light is on, is increased. Such presentations are reinforcements, such lights are (discriminative) stimuli, such lever pressings are responses, and such trials or associations are learning histories.
Analytical or logical behaviorism is a theory within philosophy about the meaning or semantics of mental terms or concepts. It says that the very idea of a mental state or condition is the idea of a behavioral disposition or family of behavioral tendencies, evident in how a person behaves in one situation rather than another. When we attribute a belief, for example, to someone, we are not saying that he or she is in a particular internal state or condition. Instead, we are characterizing the person in terms of what he or she might do in particular situations or environmental interactions. Analytical behaviorism may be found in the work of Gilbert Ryle (1900–76) and the later work of Ludwig Wittgenstein (1889–51) (if perhaps not without controversy in interpretation, in Wittgenstein's case). More recently, the philosopher-psychologist U. T. Place (1924-2000) advocated a brand of analytical behaviorism restricted to intentional or representational states of mind, such as beliefs, which Place took to constitute a type, although not the only type, of mentality (see Graham and Valentine 2004). Arguably, a version of analytical or logical behaviorism may also be found in the work of Daniel Dennett on the ascription of states of consciousness via a method he calls ‘hetero phenomenology’ (Dennett 2005, pp. 25–56). (See also Melser 2004.) 

8.      ROOTS OF BEHAVIORISM
Each of methodological, psychological, and analytical behaviorism has historical foundations. Analytical behaviorism traces its historical roots to the philosophical movement known as Logical Positivism (see Smith 1986). Logical positivism proposes that the meaning of statements used in science be understood in terms of experimental conditions or observations that verify their truth. This positivist doctrine is known as “verificationism.” In psychology, verificationism underpins or grounds analytical behaviorism, namely, the claim that mental concepts refer to behavioral tendencies and so must be translated into behavioral terms.
Analytical behaviorism helps to avoid substance dualism. Substance dualism is the doctrine that mental states take place in a special, non-physical mental substance (the immaterial mind). By contrast, for analytical behaviorism, the belief that I have as I arrive on time for a 2pm dental appointment, namely, that I have a 2pm appointment, is not the property of a mental substance. Believing is a family of tendencies of my body. In addition, for an analytical behaviorist, we cannot identify the belief about my arrival independently of that arrival or other members of this family of tendencies. So, we also cannot treat it as the cause of the arrival. Cause and effect are, as Hume taught, conceptually distinct existences. Believing that I have a 2pm appointment is not distinct from my arrival and so cannot be part of the causal foundations of arrival.

Psychological behaviorism's historical roots consist, in part, in the classical associationism of the British Empiricists, foremost John Locke (1632–1704) and David Hume (1711–76). According to classical associationism, intelligent behavior is the product of associative learning. As a result of associations or pairings between perceptual experiences or stimulations on the one hand, and ideas or thoughts on the other, persons and animals acquire knowledge of their environment and how to act. Associations enable creatures to discover the causal structure of the world. Association is most helpfully viewed as the acquisition of knowledge about relations between events. Intelligence in behavior is a mark of such knowledge.
Classical associationism relied on introspectible entities, such as perceptual experiences or stimulations as the first links in associations, and thoughts or ideas as the second links. Psychological behaviorism, motivated by experimental interests, claims that to understand the origins of behavior, reference to stimulations (experiences) should be replaced by reference to stimuli (physical events in the environment), and that reference to thoughts or ideas should be eliminated or displaced in favor of reference to responses (overt behavior, motor movement). Psychological behaviorism is associationism without appeal to mental events. 
Don't human beings talk of introspectible entities, thoughts, feelings, and so on, even if these are not recognized by behaviorism or best understood as behavioral tendencies? Psychological behaviorists regard the practice of talking about one's own states of mind, and of introspectively reporting those states, as potentially useful data in psychological experiments, but as not presupposing the metaphysical subjectivity or non-physical presence of those states. There are different sorts of causes behind introspective reports, and psychological behaviorists take these and other elements of introspection to be amenable to behavioral analysis. (For additional discussion, see Section 5 of this entry). (See, for comparison, Dennett's method of heterophenomenology; Dennett 1991, pp. 72–81)
The task of psychological behaviorism is to specify types of association, understand how environmental events control behavior, discover and elucidate causal regularities or laws or functional relations which govern the formation of associations, and predict how behavior will change as the environment changes. The word “conditioning” is commonly used to specify the process involved in acquiring new associations. Animals in so-called “operant” conditioning experiments are not learning to, for example, press levers. Instead, they are learning about the relationship between events in their environment, for example, that a particular behavior, pressing the lever, causes food to appear.
In its historical foundations, methodological behaviorism shares with analytical behaviorism the influence of positivism. One of the main goals of positivism was to unify psychology with natural science. Watson wrote that “psychology as a behaviorist views it is a purely objective experimental branch of natural science. Its theoretical goal is … prediction and control” (1913, p. 158). Watson also wrote of the purpose of psychology as follows: “To predict, given the stimulus, what reaction will take place; or, given the reaction, state what the situation or stimulus is that has caused the reaction” (1930, p. 11).
Though logically distinct, methodological, psychological, and analytical behaviorisms often are found in one behaviorism. Skinner's radical behaviorism combines all three forms of behaviorism. It follows analytical strictures (at least loosely) in paraphrasing mental terms behaviorally, when or if they cannot be eliminated from explanatory discourse. In Verbal Behavior (1957) and elsewhere, Skinner tries to show how mental terms can be given behavioral interpretations. In About Behaviorism (1974) he says that when mental terminology cannot be eliminated it can be “translated into behavior” (p. 18, Skinner brackets the expression with his own double quotes).
Radical behaviorism is concerned with the behavior of organisms, not with internal processing. So, it is a form of methodological behaviorism. Finally, radical behaviorism understands behavior as a reflection of frequency effects among stimuli, which means that it is a form of psychological behaviorism.

9.      RELATION TO LANGUAGE
 As Skinner turned from experimental work to concentrate on the philosophical underpinnings of a science of behavior, his attention turned to human language with Verbal Behavior and other language-related publications; Verbal Behavior laid out a vocabulary and theory for functional analysis of verbal behavior, and was strongly criticized in a review by Noam Chomsky.
Skinner did not respond in detail but claimed that Chomsky failed to understand his ideas, and the disagreements between the two and the theories involved have been further discussed.  Innateness theory is opposed to behaviorist theory which claims that language is a set of habits that can be acquired by means of conditioning. According to some, this process that the behaviorists define is a very slow and gentle process to explain a phenomenon as complicated as language learning. What was important for a behaviorist's analysis of human behavior was not language acquisition so much as the interaction between language and overt behavior. In an essay republished in his 1969 book Contingencies of Reinforcement, Skinner took the view that humans could construct linguistic stimuli that would then acquire control over their behavior in the same way that external stimuli could. The possibility of such "instructional control" over behavior meant that contingencies of reinforcement would not always produce the same effects on human behavior as they reliably do in other animals. The focus of a radical behaviorist analysis of human behavior therefore shifted to an attempt to understand the interaction between instructional control and contingency control, and also to understand the behavioral processes that determine what instructions are constructed and what control they acquire over behavior. Recently, a new line of behavioral research on language was started under the name of relational frame theory.

10.  IN PHILOSOPHY

Behaviorism is a psychological movement that can be contrasted with philosophy of mind. The basic premise of radical behaviorism is that the study of behavior should be a natural science, such as chemistry or physics, without any reference to hypothetical inner states of organisms as causes for their behavior. Less radical varieties are unconcerned with philosophical positions on internal, mental and subjective experience. Behaviorism takes a functional view of behavior. According to Edmund Fantino and colleagues: “Behavior analysis has much to offer the study of phenomena normally dominated by cognitive and social psychologists. We hope that successful application of behavioral theory and methodology will not only shed light on central problems in judgment and choice but will also generate greater appreciation of the behavioral approach.”.
Behaviorist sentiments are not uncommon within philosophy of language and analytic philosophy. It is sometimes argued that Ludwig Wittgenstein, defended a behaviorist position (e.g., the beetle in a box argument), but while there are important relations between his thought and behaviorism, the claim that he was a behaviorist is quite controversial. Mathematician Alan Turing is also sometimes considered a behaviorist,[ but he himself did not make this identification. In logical and empirical positivism (as held, e.g., by Rudolf Carnap and Carl Hempel), the meaning of psychological statements are their verification conditions, which consist of performed overt behavior. W.V. Quine made use of a type of behaviorism, influenced by some of Skinner's ideas, in his own work on language. Gilbert Ryle defended a distinct strain of philosophical behaviorism, sketched in his book The Concept of Mind. Ryle's central claim was that instances of dualism frequently represented "category mistakes," and hence that they were really misunderstandings of the use of ordinary language. Daniel Dennett likewise acknowledges himself to be a type of behaviorist, though he offers extensive criticism of radical behaviorism and refutes Skinner's rejection of the value of intentional idioms and the possibility of free will.
This is Dennett's main point in "Skinner Skinned." Dennett argues that there is a crucial difference between explaining and explaining away… If our explanation of apparently rational behavior turns out to be extremely simple, we may want to say that the behavior was not really rational after all. But if the explanation is very complex and intricate, we may want to say not that the behavior is not rational, but that we now have a better understanding of what rationality consists in. (Compare: if we find out how a computer program solves problems in linear algebra, we don't say it's not really solving them, we just say we know how it does it. On the other hand, in cases like Weizenbaum's ELIZA program, the explanation of how the computer carries on a conversation is so simple that the right thing to say seems to be that the machine isn't really carrying on a conversation, it's just a trick.)

11.  BEHAVIOR ANALYSIS AND CULTURE

Cultural analysis has always been at the philosophical core of radical behaviorism from the early days (as seen in Skinner's Walden Two, Science & Human Behavior, Beyond Freedom & Dignity, and About Behaviorism.)
During the 1980s, behavior analysts, most notably Sigrid Glenn, had a productive interchange with cultural anthropologist Marvin Harris (the most notable proponent of "Cultural Materialism") regarding interdisciplinary work. Very recently, behavior analysts have produced a set of basic exploratory experiments in an effort toward this end. Behaviorism is also frequently used in game development, although this application is controversial.
"Behaviorism was the soil nourishing early American social science," explained author John A. Mills in his 1998 book Control: A History of Behavioral Psychology. "It is also clear that the research practices and theorizing of American behaviorists until the mid-1950s were driven by the intellectual imperative to create theories that could be used to make socially useful predictions," he also suggested.

12.  EDUCATION AND BEHAVIORISM

Watson coined the term "Behaviorism" as a name for his proposal to revolutionize the study of human psychology in order to put it on a firm experimental footing.

Watson advocated an approach that led, scientifically, "to the ignoring of consciousness" and the illegitimacy of "making consciousness a special object of observation." He proposed, instead, that psychology should "take as a starting point, first the observable fact that organisms, man and animal alike, do adjust themselves to their environment" and "secondly, that certain stimuli lead the organisms to make responses." Whereas Introspectionism had, in Watson's estimation, miserably failed in its attempt to make experimental science out of subjective experience, the laboratories of animal psychologists, such as Pavlov and Thorndike, were already achieving reliably reproducible results and discovering general explanatory principles. Consequently, Watson -- trained as an "animal man" himself -- proposed, "Making behavior, not consciousness, the objective point of our attack" as the key to putting the study of human psychology on a similar scientific footing.

Behaviorism focuses on one particular view of learning: a change in external behaviour achieved through a large amount of repetition of desired actions, the reward of good habits and the discouragement of bad habits. In the classroom this view of learning led to a great deal of repetitive actions, praise for correct outcomes and immediate correction of mistakes. In the field of language learning this type of teaching was called the audio-lingual method, characterized by the whole class using choral chanting of key phrases, dialogues and immediate correction.
Within the project-based learning (PBL) environment, students may be encouraged to engage with the learning process and their peers within the group by positive reinforcement from a skilled facilitator to increase positive actions of engagement, contributions and questioning. Negative behaviors e.g. lack of engagement, negative contributions, could be minimized through an absence of a reinforcer (e.g. No praise or attention). Within the behaviorist view of learning, the "teacher" is the dominant person in the classroom and takes complete control; evaluation of learning comes from the teacher who decides what is right or wrong. The learner does not have any opportunity for evaluation or reflection within the learning process; they are simply told what is right or wrong. The conceptualization of learning using this approach could be considered "superficial" as the focus is on external changes in behavior i.e. not interested in the internal processes of learning leading to behavior change and has no place for the emotions involved the process.
Skinner's self-described "radical behaviorist" approach is radical in its insistence on extending behaviorist strictures against inward experiential processes to include inner physiological ones as well. The scientific nub of the approach is a concept of operant conditioning indebted to Thorndike's "Law of Effect." Operants (e.g., bar-presses or key-pecks) are units of behavior an organism (e.g., a rat or pigeon) occasionally emits "spontaneously" prior to conditioning. In operant conditioning, operants followed by reinforcement (e.g., food or water) increase in frequency and come under control of discriminative stimuli (e.g., lights or tones) preceding the response. By increasingly judicious reinforcement of increasingly close approximations, complex behavioral sequences are shaped. On Skinner's view, high-level human behavior, such as speech, is the end result of such shaping.

13.  THE BASICS OF BEHAVIORISM

So what exactly is behaviorism all about? What do behavioral theories entail? Behaviorism, also known as behavioral psychology, is a theory of learning based upon the idea that all behaviors are acquired through conditioning. Conditioning occurs through interaction with the environment. Behaviorists believe that our responses to environmental stimuli shape our behaviors

  Classical conditioning


Although operant conditioning plays the largest role in discussions of behavioral mechanisms, classical conditioning (or Pavlovian conditioning or respondent conditioning) is also an important behavior-analytic process that need not refer to mental or other internal processes. Pavlov's experiments with dogs provide the most familiar example of the classical conditioning procedure. In simple conditioning, the dog was presented with a stimulus such as a light or a sound, and then food was placed in the dog's mouth. After a few repetitions of this sequence, the light or sound by itself caused the dog to salivate. Although Pavlov proposed some tentative physiological processes that might be involved in classical conditioning, these have not been confirmed.

Pavlov's successful experimental discovery the laws of classical conditioning (as they came to be called), by way of contrast, provided positive inspiration for Watson's Behaviorist manifesto. Pavlov's stimulus-response model of explanation is also paradigmatic to much later behavioristic thought. In his famous experiments Pavlov paired presentations to dogs of an unconditioned stimulus (food) with an initially neutral stimulus (a ringing bell). After a number of such joint presentations, the unconditional response to food (salivation) becomes conditioned to the bell: salivation occurs upon the ringing of the bell alone, in the absence of food. In accord with Pavlovian theory, then, given an animal's conditioning history behavioral responses (e.g., salivation) can be predicted to occur or not, and be controlled (made to occur or not), on the basis of laws of conditioning, answering to the stimulus-response pattern:

S -> R
Everything adverted to here is publicly observable, even measurable; enabling Pavlov to experimentally investigate and formulate laws concerning temporal sequencing and delay effects, stimulus intensity effects, and stimulus generalization (opening doors to experimental investigation of animal perception and discrimination).

Classical conditioning is a technique used in behavioral training in which a naturally occurring stimulus is paired with a response. Next, a previously neutral stimulus is paired with the naturally occurring stimulus. Eventually, the previously neutral stimulus comes to evoke the response without the presence of the naturally occurring stimulus. The two elements are then known as the conditioned stimulus and the conditioned response.

Operant conditioning
Operant conditioning was developed by B.F. Skinner in 1937 and deals with the modification of "voluntary behaviour" or operant behaviour. Operant behavior operates on the environment and is maintained by its consequences. Reinforcement and punishment, the core tools of operant conditioning, are either positive (delivered following a response), or negative (withdrawn following a response). Skinner created the Skinner Box or operant conditioning chamber to test the effects of operant conditioning principles on rats.
Operant conditioning (sometimes referred to as instrumental conditioning) is a method of learning that occurs through reinforcements and punishments for behavior. Through operant conditioning, an association is made between a behavior and a consequence for that behavior. When a behavior is followed by a desirable consequence, the behavior becomes more likely to occur again in the future. Behaviors followed by negative outcomes, on the other hand, become less likely to happen again in the future.

Molar versus molecular behaviorism 
               Skinner's view of behavior is most often characterized as a "molecular" view of behavior; that is, behavior can be decomposed into atomistic parts or molecules. This view is inconsistent with Skinner's complete description of behavior as delineated in other works, including his 1981 article "Selection by Consequences. Skinner proposed that a complete account of behavior requires understanding of selection history at three levels: biology (the natural selection or phylogeny of the animal); behavior (the reinforcement history or ontogeny of the behavioral repertoire of the animal); and for some species, culture (the cultural practices of the social group to which the animal belongs). This whole organism then interacts with its environment. Molecular behaviorists use notions from melioration theory, negative power function discounting or additive versions of negative power function discounting.
Molar behaviorists, such as Howard Rachlin, Richard Herrnstein, and William Baum, argue that behavior cannot be understood by focusing on events in the moment. That is, they argue that behavior is best understood as the ultimate product of an organism's history and that molecular behaviorists are committing a fallacy by inventing fictitious proximal causes for behavior. Molar behaviorists argue that standard molecular constructs, such as "associative strength," are better replaced by molar variables such as rate of reinforcement. Thus, a molar behaviorist would describe "loving someone" as a pattern of loving behavior over time; there is no isolated, proximal cause of loving behavior, only a history of behaviors (of which the current behavior might be an example) that can be summarized as "love."

14.   21ST -CENTURY BEHAVIOR ANALYSIS
As of 2007, modern-day behaviorism, known as "behavior analysis," is a thriving field. The Association for Behavior Analysis: International (ABAI) currently has 32 state and regional chapters within the United States. Approximately 30 additional chapters have also developed throughout Europe, Asia, South America, and the South Pacific. In addition to 34 annual conferences held by ABAI in the United States and Canada, ABAI held the 5th annual International conference in Norway in 2009. The independent development of behaviour analysis outside the US also continues to develop, for example in 2013 the UK society for Behaviour Analysis was founded in order to further the advancement of the science and practice of  behaviour analysis across the UK.
The interests among behavior analysts today are wide ranging, as a review of the 30 Special Interest Groups (SIGs) within ABAI indicates. Such interests include everything from developmental disabilities and autism, to cultural psychology, clinical psychology, verbal behavior, Organizational Behavior Management (OBM; behavior analytic I–O psychology). OBM has developed a particularly strong following within behavior analysis, as evidenced by the formation of the OBM Network and the influential Journal of Organizational Behavior Management (JOBM; recently rated the 3rd highest impact journal in applied psychology by ISI JOBM rating).
Applications of behavioral technology, also known as Applied Behavior Analysis or ABA, have been particularly well established in the area of developmental disabilities since the 1960s. Treatment of individuals diagnosed with autism spectrum disorders has grown especially rapidly since the mid-1990s. This demand for services encouraged the formation of a professional credentialing program administered by the Behavior Analyst Certification Board, Inc. (BACB) and accredited by the National Commission for Certifying Agencies. As of early 2012, there are over 300 BACB approved course sequences offered by about 200 colleges and universities world wide preparing students for this credential and approximately 11,000 BACB certificants, most working in the United States. The Association of Professional Behavior Analysts was formed in 2008 to meet the needs of these ABA professionals.
Modern behavior analysis has also witnessed a massive resurgence in research and applications related to language and cognition, with the development of Relational Frame Theory (RFT; described as a "Post-Skinnerian account of language and cognition"). RFT also forms the empirical basis for the highly successful and data-driven Acceptance and Commitment Therapy (ACT). In fact, researchers and practitioners in RFT/ACT have become sufficiently prominent that they have formed their own specialized organization that is highly behaviorally oriented, known as the Association for Contextual Behavioral Science (ACBS). It has rapidly grown in its few years of existence to reach about 5,000 members worldwide.
Some of the current prominent behavior analytic journals include the Journal of Applied Behavior Analysis (JABA), the Journal of the Experimental Analysis of Behavior (JEAB) JEAB website, the Journal of Organizational Behavior Management (JOBM), Behavior and Social Issues (BSI), as well as the Psychological Record. Currently, the U.S. has 14 ABAI accredited MA and PhD programs for comprehensive study in behavior analysis.

15.  STRENGTHS OF BEHAVIORISM

  • Behaviorism is based upon observable behaviors, so it is easier to quantify and collect data and information when conducting research.
  • Effective therapeutic techniques such as intensive behavioral intervention, behavior analysis, token economies, and discrete trial training are all rooted in behaviorism. These approaches are often very useful in changing maladaptive or harmful behaviors in both children and adults.
16.   CONCLUSION

 

In 1977 Willard Day, a behavioral psychologist and founding editor of the journal Behaviorism (which now is known as Behavior and Philosophy), published Skinner's “Why I am not a cognitive psychologist” (Skinner 1977). Skinner began the paper by stating that “the variables of which human behavior is a function lie in the environment” (p. 1). Skinner ended by remarking that “cognitive constructs give … a misleading account of what” is inside a human being (p. 10)
More than a decade earlier, in 1966 Carl Hempel had announced his defection from behaviorism:
In order to characterize … behavioral patterns, propensities, or capacities … we need not only a suitable behavioristic vocabulary, but psychological terms as well. (p. 110)
Hempel had come to believe that it is a mistake to imagine that human behavior can be understood exclusively in non-mental, behavioristic terms.
Contemporary psychology and philosophy largely share Hempel's conviction that the explanation of behavior cannot omit invoking a creature's representation of its world. Psychology must use psychological terms. Behavior without cognition is blind. Psychological theorizing without reference to internal cognitive processing is explanatorily impaired. To say this, of course, is not to a priori preclude that behaviorism will recover some of its prominence. Just how to conceive of cognitive processing (even where to locate it) remains a heated subject of debate (see Melser 2004; see also Levy 2007, pp. 29–64). But if behaviorism is to recover some of its prominence, this recovery may require a reformulation of its doctrines that is attune to developments (like that of neuroeconomics) in neuroscience as well as in novel therapeutic orientations.
Skinner's vantage point on behaviorism mates the science of behavior with the language of organism/environment interactions. But we don't just run and mate and walk and eat. We think, classify, analyze, and theorize. In addition to our outer behavior, we have highly complex inner lives, wherein we are active, imaginatively, in our heads, all the while often remaining as stuck as posts, as still as stones. To figure out how all that maps into the Country of Behaviorism remains the “ism's” still incompletely charted territory.

17.   CRITICISMS OF BEHAVIORISM

  • Many critics argue that behaviorism is a one-dimensional approach to understanding human behavior and that behavioral theories do not account for free will and internal influences such as moods, thoughts, and feelings.
  • Behaviorism does not account for other types of learning, especially learning that occurs without the use of reinforcement and punishment.
  • People and animals are able to adapt their behavior when new information is introduced, even if a previous behavior pattern has been established through reinforcement
BAIJU AYYAPPAN K
ASSISTANT PROFESSOR IN SOCIAL SCIENCE 
CUTEC CHALAKUDY 


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